Green ethos

We care deeply about making Ireland a healthier, happier place to grow, live and work.

We are committed to doing what we can to help teach children about the benefits of a balanced lifestyle to support both their physical and mental wellbeing. In tandem with this, we recognise the interconnected nature of the food we eat and the health of the planet we live on. We have been exploring new alternative reward materials, packaging methods, and print processes - improving each - to ensure what we do is kind to people and planet.

Our green ethos is what drives us to make sure we can bring the best all-round learning experiences to you; and with that our success in increasing and maintaining long-term fruit and vegetable consumption amongst Irish primary school children.

Most recently, we have taken positive steps to secure a mixture of recyclable and biodegradable rewards. We have also moved from DVD episodes to Food Dudes episodes online, reducing production.

We have updated our print materials to ensure we are producing and supplying these responsibly. We have switched to new paper grades, using soya-based inks and consolidating deliveries to reduce our emissions.

Our focus has turned to our fresh produce packaging and , in 2022, we have been trialling compostable packaging for our fruit and vegetable portions. This closed loop composting system will not only revolutionise how we deliver the Food Dudes programme but is also a ground-breaking pilot within the Irish market


If you would like to learn more about any aspect of our Green ethos, please contact us at

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