Bord Bia, under its horticulture remit, manages and oversees implementation of the Food Dudes Healthy Eating Programme in Ireland.

National roll-out of the programme is co-financed by the Department of Agriculture, Food and the Marine and the European Union through the EU School Fruit and Vegetables Scheme.

The Food Dudes programme is also fully supported by the Department of Education and Skills and the Department of Health, under the Healthy Ireland Framework Department of Social Protection of Children and Youth Affairs.




The following service providers have been contracted by Bord Bia to assist in the implementation of the Food Dudes Programme:

  • Real Nation - training of teachers and management of programme in schools
  • Glanmore Foods - source, prepare and distribute the fruit and vegetables to participating schools
  • Lucas Promotions - source and provide rewards
  • One Production - production of video materials
  • Character Print Solutions – printing of informational material

Since National Roll-out began (2007), over one million pupils have taken part in Food Dudes.

For more information on the EU School Fruit and Vegetables Scheme, click here